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600,000 and Climbing: Mercedes-Benz G-Class Hits Another Milestone
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Graz/Stuttgart, August 5, 2025 – Some vehicles fade with time. Others, like the Mercedes-Benz G-Class, just keep climbing. This week, the 600,000th G-Wagen rolled off the line at Magna Steyr’s plant in Graz, Austria — a stealthy G 580 with EQ Technology in obsidian black metallic.
That’s 600,000 examples of boxy brilliance since the G-Class launched back in 1979.
And it’s not just the loyalists keeping the flame alive — the G’s following continues to grow, fuelled by its iconic design, military roots, and go-anywhere capability.
A Cult Classic That Doesn’t Quit
Often hailed as the best off-road vehicle in the world, the G-Class has built its cult status on more than just looks. Beneath that upright stance lies decades of solid engineering: full-time all-wheel drive, three 100% locking differentials, and a ladder-frame chassis that’s been part of the formula since Day One.
But Mercedes has never been afraid to mix heritage with exclusivity.
Last year’s Edition STRONGER THAN THE 1980s reminded fans of just how far the G’s legacy stretches, nodding back to the early W460 generation — the one that first won over Europe’s adventurers in the ‘80s. That limited edition followed the celebratory model for production unit number 500,000 in 2023.
According to Mercedes, this tradition will continue. No arguments here.
One G, a Million Ways to Build It
Since 2019, Mercedes has offered G-Class customers access to its MANUFAKTUR programme — a bespoke option list that’s now taken off like a rocket.
More than 90% of all G-Class buyers choose at least one MANUFAKTUR detail. On average, they pick three. Paint, trim, details, finishes — the combinations are nearly endless. As of 2024, the palette includes up to 20,000 colours, from retro throwbacks to heritage hues.
In other words: if you want to build something truly one-of-a-kind, this is your canvas.
Still Built Like Nothing Else
The G-Class might be a luxury item these days, but off-road prowess is still the name of the game. The latest G 580 EQ packs electric drivetrain tech into the same uncompromising body-on-frame shell that’s tackled jungles, deserts and war zones for decades.
When the G first launched in 1979, buyers got a choice of four engines ranging from 72 to 150 hp, and they could spec either a convertible or a station wagon, with long or short wheelbase.
Today, the spec sheet reads differently — but the mission hasn’t changed.
Round headlights. Exposed spare on the rear door. Bold, boxy lines. Whether it’s the original G or the all-electric 580 EQ, the silhouette is instantly recognisable — and unmistakably G-Class.
Here’s to the next 600,000.
