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INEOS Grenadier receives seal of approval from Sir Lewis Hamilton
Mercedes-AMG Petronas driver Sir Lewis Hamilton MBE, takes one of the first opportunities to give the Grenadier 4X4 a no holds barred shakedown on- and off-road, outside INEOS Automotive. INEOS chairman Sir Jim Ratcliffe took the passenger seat as Sir…
INEOS Grenadier – Job #1 has rolled off the production line
This is a huge moment for INEOS Automotive as production of the first ever series Grenadier is completed at the factory in Hambach, France. “We’ve come a long way since the project kicked off in 2017 and this is a…
Dag Rogge at home: Europe’s new Land Rover Experience Centre in Wülfrath is bigger, better and responsible
The Land Rover Experience concept began in the 1990s—Wülfrath was one of the pioneer locations under the guidance of Dag Rogge and, during 25 years of business, Land Rover Experience Centre 1.0 welcomed close to 100,000 visitors. Today, there are…
DefenderX: the last great overland challenge. London – New York. Episode 1
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First drive – is the new INEOS Grenadier all it’s made out to be?
Approaching the Grenadier (from the driver’s side for a change), its boxy silhouette and flat windscreen cast a familiar shadow on the ground. Climbing up into the cockpit and settling into the driving seat, my eyes dwell briefly upon the…
INEOS Automotive completes transition to fully operational OEM
As the first production try-out Grenadiers roll off the production line at INEOS Automotive’s Hambach plant, the company is signalling its transition from “project” to automotive manufacturer. INEOS Automotive hasn’t been shy about revealing each stage of the Grenadier’s development.…
INEOS Grenadier: “Kites rise highest against the wind, not with it.” Winston Churchill
DEUTSCH Seriously, can you expect a company with zero experience in the automotive industry to produce a competitive 4×4 off-road vehicle capable of filling the void in the market left by the traditional marques? Just five years after first announcing…
matzker md4 – This New Defender will conquer difficult terrain and the hearts of those who drive it
Catch a fleeting glimpse of the 2021 Matzker md4 from any angle, and everyone is moved. But, take a moment to appreciate this vehicle with its bold graphics, exterior roll cage, growling snorkel, aggressive Cooper MTs, and towering stance, the…